Ambassadors in Sport Africa (AIS) is proud to announce a new partnership with leading African television and digital production company, Fireball SEM. The AIS Hope Academy project will be the beneficiary community project on all future Fireball SEM football related productions in Africa.

Fireball SEM is a member of one of the world’s leading networks of independent television producers and its South African based TV production company is also known for producing local versions of formats from Freemantle Media, Fox World, Disney, Endemol and Turner - including the Apprentice and Idols.

AIS Africa Director Tim Tucker said, "Fireball SEM share our vision to help youngsters fulfill their potential on and off the field, therefore we are extremely excited to be launching this partnership."

Fireball SEM have developed football based reality TV shows such as Soccer's Next Chance, Soccer's Next Pro, 1 Big Game and The Ultimate Football Freestyler. Utilising the mass appeal of football, these programmes have been designed to engage the African audience through entertaining "reality TV" style formats. They will also promote the AIS Hope Academy project which provides hope to many young lives from disadvantaged communities across Africa.

“Ambassadors in Sport is the perfect Not For Profit Soccer partner for Fireball SEM which adds significant value  to our exciting Soccer TV shows throughout Sub-Saharan African and globally,” says Shaun Ascough, co-Founder of Fireball SEM.

Click here to find out more about Fireball SEM...